Chic vs Cheap: Claire’s Accessories and Tatty Devine
The scandal, the trauma, the drama! Over the last week, a copyright battle and a half has started to unfold in the jewellery world, and after I saw the photo’s of the ‘copied’ objects earlier today I thought that it was only right that the thieving swine’s should be named and shamed on The Babble. Yes, I mean you Claire’s Accessories! No longer a good little girl’s brand now, are we?!
Now, in most ‘Chic vs Cheap’ articles I applaud the High St retailer for bringing us (ie- 99% of the public) an affordable alternative that not only celebrates the designers originals, but adds a twist to make them unique too. Well in this case, which is between Claire’s and Tatty Devine (ie- the most devine jewellery makers on the planet, if you’re asking…) Claire’s have literally ripped off Tatty’s design’s completely; there’s definitely no way out of this one! As you can see from the picture above, which can be clicked on to enlarge, the design is actually identical, the only difference’s being the material and the colour. Copyright laws are there for a reason, big C!
Over one necklace, you would be forgiven for saying that this shouldn’t matter. Not that much, anyway. Well, not only have Claire’s ‘recreated’ the dinosaur necklace, but they’ve gone and done the same with at least another four pieces too! The owners of Tatty Devine have bought the copied products for themselves, and as a consequence have written a blog post addressing the matter with picture’s n’ all. You can find the article here. Rightly their upset, and who could blame them?
Now, whilst Tatty Devine’s products can retail from anything between £30-150, Claire’s have been selling their items for around £4-10. Not only does this damage Tatty Devine’s brand as a whole, but it cheapens their products and make’s pieces which are meant to be rare and exclusive highly accessible. It’s quite obvious which team I’m backing in this argument- but where do you all stand? Should I be so harsh on Claire’s when they’re making amazing designs much more affordable for the rest of us, or are they a bunch of thieving toerags?